Project Overview

This project focuses on development of an app, Campus Crave. Campus Crave is a mobile app designed to support local restaurants in Campustown by incentivizing college students and residents to explore and dine at small businesses. The app features a reward system where users earn points by visiting participating eateries, an Explore page for discovering new restaurants, and a Community Forum for sharing reviews and recommendations. Additionally, special promotions and a rotating "Featured Restaurant of the Week" provide local businesses with cost-effective advertising opportunities. By analyzing user needs, I gathered research data to ideate and create the app design.

Purpose

The primary goal of Campus Cravings is to increase visibility and foot traffic for local restaurants while enhancing the dining experience for users. This initiative aims to foster a stronger connection between the local food scene and the college community, promoting sustainability and economic growth.

Deliverables

Brand & App guideline