Project Overview

This project is a capstone & graduation project which will be displayed at the exhibition of Krannert Art Museum at UIUC. I designed the brand Marei which is a premium matcha brand that blends high-quality matcha with adaptogens to promote mental clarity, stress relief, and mindful living. Designed for health-conscious individuals, Marei integrates minimalist aesthetics, sustainability, and education to create a holistic wellness experience.

Packaging Design

The illustration outside portrays landscape of matcha farms in Japan using calming and earth-tone colors. The design aligns with the moto of the brand which is mindfulness by evoking peaceful and calming mood.

Deliverables

Brand guideline, packaging, toolkit guidebook, exhibition display