Project Overview

This project focuses on branding and creating responsive and interactive website. Elara is a luxury perfume brand that offers customizable fragrances, allowing individuals to create a scent that reflects their unique essence.

Purpose

This project defines and documenting the brand's visual identity to ensure consistency. The guidelines serve as a blueprint for the brand’s logo, color palette, typography, UI elements, imagery, and overall brand personality. The website layout and responsiveness was designed to ensure that viewers can access all contents conveniently across all types of screen such as a desktop, a tablet, and a phone.

Challenge

The main challenge was designing a system that remains responsive and accessible across all digital platforms. However, I addressed this issue by creating adjustable layout and testing out how accessible it is across different screen sizes. Throughout the process, I was able to gain experience in building adaptable and responsive layouts while maintaining clarity across different mediums.

Deliverables

Responsive & interactive website layout on desktop, tablet, and mobile phone and Brand guideline